April 18: The Day of the Deal!

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Exciting news: Amazon has selected THE LOVE WARS as a Kindle Daily Deal!

You can snatch up an e-copy for $2.99—a whopping 63% off (give or take a decimal)—for one day only! It’s like a mad sample sale, but you don’t have to try anything on* to know it will fit like a glove.

In case you’re not familiar, The Love Wars has been recommended by Shape Magazine, Philadelphia Examiner, Working Mother Magazine, Refinery29.com and Sheknows.com, and has also been praised as quick-witted, briskly-paced and the perfect beach read.

So, go! Tell your friends! And once again, the link for this amazing deal.

*If you DO want to try it on, there’s no line for the dressing room.

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Blog Hop! Authors in Bloom

NOTE: If you have trouble commenting below, just email the information to alison@lalisonheller.com! 

This week I’m thrilled to be part of the Authors in Bloom Blog Hop, an amazing giveaway spanning one week and over 70 blogs. There’s an incredible grand prize—an e-reader of your choice!—as well as goodies to win at each of the stops, which are listed below.

The Giveaway

Here, the prize is a personalized advance copy of my so-new-it’s-not-even-out-yet novel, THE NEVER NEVER SISTERS, to be published June 3.

An absorbing, highly entertaining novel about family secrets, The Never Never Sisters introduces you to the strong-willed and big-hearted Reinhardt women, as they reunite one summer in New York. Gifted storyteller L. Alison Heller has written another witty and moving page-turner that will captivate readers and keep them guessing right up until the satisfying end. (Want more? Click here)

Rules for entry:
1. “Like” my facebook page and then comment below that you’ve done so.
2. Leave your email in the comments so that we know how to reach the winner for both this giveaway and the grand prize.

The tour ends on April 16th and by April 18, I’ll use random.org to pick the winner. (US mailing addresses only, please.)

Gooey Chocolatey Recipe

I’ve been in NYC for most of my adult life and trust me—you don’t want my gardening tips! (Although I have managed to keep alive some silk flowers from IKEA for years now and they are thriving.) I do have a kitchen here in my concrete jungle, though, and can offer a recipe for the most delicious chocolatey fudge/brownies/cookie things going.(adapted from the wonderful Mark Bittman):

1 stick butter (soft)
3 oz unsweetened chocolate, chopped
¾ cup sugar
1 egg
pinch salt
¾ all purpose flour
1 cup chopped semi-sweet chocolate
¼ cup pecans (optional)

1. Preheat oven to 350
2. Line 8 inch baking pan with aluminum foil and grease foil
3. Melt butter and unsweetened chocolate over a low heat. Transfer to bowl with electric mixer
4. Beat in sugar until smooth
5. Beat in egg
6. Add salt
7. Gently stir in flour, chocolate chunks and pecans
8. Pour into pan and bake for 20-25 minutes (middle should be just set—is better to undercook than overdo it)

List of Sites

To be eligible for the grand prize, make sure you visit all of the sites listed below. Have a blast—lots of excellent fun ahead—and good luck!




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It’s Cozy Winter Giveaway Time

cozy winter giveaway

The goods, hand selected from some of my favorite neighborhood spots:

*Jacques Torres classic hot chocolate!!! (if you haven’t had this, it’s INSANE)

*A Brooklyn Roastery coffee mug!!! (comes with its own cheeky but clean Brooklyn attitude on back—I’ll let that be a surprise.)

*A signed copy of THE LOVE WARS!!! (Works well for reading AND holiday gifting)

The inspiration:

Last weekend. The weather was cold, the Sound of Music (Julie Andrews version) was on the telly and I was curled on the couch, under a blanket, hot beverage in hand. . . READING! In broad daylight! Without being interrupted! I’m simply sharing the joy.

The assist:

Help me get the word out! Please share via Facebook, tweet, email, etc . . .

The link:

Alison’s Facebook Page

 The rules:

  1. To enter, leave a comment on my Facebook page’s Cozy Winter Giveaway post (make sure you’ve liked the page too) with your favorite cozy beverage. (U.S. mailing addresses only.) Here’s the link again: Alison’s Facebook Page
  2. Winner will be picked at random on Monday, December 23.
  3. Entrants completely release Facebook and furthermore, we all acknowledge that the promotion is in no way sponsored, endorsed or administered by or associated with Facebook.

Good Luck! Soon, you may be enjoying life like these happy souls . . .

This could be you!

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The Letter of the Day is. . .

In THE LOVE WARS, it was “L” (Liesel, Lillian, Lolly, Laura).
In THE NEVER NEVER SISTERS? Names that start with “P”
In my current WIP, it’s an “R” problem, so after spending MONTHS with Rick, I’ve renamed him. He is “Eric” and I can tell that he doesn’t yet “feel” like an Eric, so I’ve asked him to bear with me for a bit.

Readers: is this something you notice? Are you distracted by “alliterative” characters in books?

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Hello and welcome to my blog!

If for some reason you missed the news, THE LOVE WARS, my debut novel from Penguin (NAL) comes out on May 7th. While I want to make it as easy as possible for you to learn about the book and pre-order a copy and plan your book club event, I also enjoy a bit of chit chat about other things. Hence, this blog.

I spend a lot of time on the Internet. You don’t want to know exactly how much because if you did, you’d be annoyed even if you hadn’t come to this site expecting anything from me. Come on, Alison, you’d say. I see from your bio that you have a young family and a job and writing deadlines. You should not be frittering away X amount of hours on the Internet! (And you’d be right, but as my goal is not to disgust you, the exact amount will remain unshared.)

One thing I have learned from all my unspecified amount of time on the Internet is that the best blogs—the ones I click on again and again—have a “voice” and a “tone” and “theme/categories.” So I test drove some voices, (for example, my “stern mommy” voice, which I accessed with frightening ease. But my test post got too convoluted—there were promises of sticker charts unrealized and then pleading and then, finally, a bit of shouting NO DESSERT FOR ANYONE, followed by residual guilt that I’d been too harsh.)

Writing in test voices was exhausting and as discussed, I need to be fresh for all those hours on the Internet. So—the blog voice is pretty much as it appears in my head (apologies for that), but . . . I do have categories! I thought of some great ones for you guys and I’m pretty proud of them.

How many?

Okay, so, I have two. So far. A lot more exciting themes and categories are on the way. A lot more to supplement:

1.            In Real Life: walk down memory lane with me as I recollect actual law firm experiences that might have either a) inspired some of Molly’s experiences at the fictional Bacon Payne or b) turned me into the cynical blogger who wastes time online.

2.            Healthy Obsessions: in which I’ll sound the alarms about my, you got it, obsessions (cultural or otherwise), which I can promise are almost never on the cutting edge of anything.

So, in sum: I spend a lot of time on the Internet. You can keep your dessert. Some of my posts might concern things you’ve heard before.

You ready?

(And in all seriousness, thanks for stopping by. I’m very, very glad you’re here.)

xo, Alison


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